the message is trust, authenticity guaranteed
The Authentic Nunavut logo makes a promise that everyone who uses it can trust. The promise of this logo says the art work bearing the Authentic Nunavut symbol is genuine and hand made by a Nunavut artist.
The development of Authentic Nunavut – an international brand for Nunavut arts and crafts – is fundamental to establishing a recognizable presence in the national and international art markets. This brand will certify the authenticity of Nunavut artists along with their work locally and around the world.
The Authentic Nunavut logo is a registered trademark owned by the Government of Nunavut on behalf of its artists.
about the logo
The Authentic Nunavut symbol was influenced by 50 Nunavut artists who shared their observations, thoughts and feelings about life in Nunavut, the joy of geography, and how the land sustains them. The land is about the people that live in Nunavut, togetherness and community. This image captures the elements of that inspiration.
The design combines earth, water and sun. This image resonated with the artists, who agreed that: “This is Nunavut. It says it all.”
- The sun is a Northern sun, low on the horizon. Its vivid golden yellow and the presence of sun dogs suggest a rising sun’s exceptional radiance in frosty air — conveying joy and optimism.
- The blue waters are surrounded by white space that suggests spring or fall ice.
- The earthy green of the landscape sums up Nunavut geography — open spaces, distant hills, rolling terrain, and coastline on salt or fresh water
The Authentic Nunavut brand will complement, not replace, existing tags and logos. The branding program is designed to be used either independently or along with other symbols, as decided by the artists or retailers themselves. There are important existing logos and symbols associated with Nunavut fine art and crafts: Igloo Tag; Cape Dorset chop; Pangnirtung chop; Baker Lake chop. These existing brands are well established with broad awareness and credibility with collectors. They form a strong foundation for the current Nunavut international branding project on the global market, which adds its own piece to the story of an artwork from Nunavut.
The Authentic Nunavut logo is a registered trademark owned by the Government of Nunavut on behalf of its artists.
nunavut arts and crafts
Since the creation of Nunavut in 1999, the arts and crafts sector has made a significant contribution annually towards Nunavut’s economy. The most recent surveys tell us that approximately 4,000 persons – one in seven in the territory – identify themselves as “active artists.” The large majority of these artists are Canadian Inuit, whose artistic contribution to the territory is both cultural and economic. In fewer than 50 years, through the production and sale of art, Canadian Inuit artists have established a national reputation for the distinctiveness and quality of their work and shared their vision of the world with an international audience.
Today, diversity abounds in the kinds of hand-made artwork from Nunavut including but not limited to: carvings in stone, ivory, bone, and antler; fine art prints, drawings and paintings; ceramics; woven tapestries; basketry; contemporary fashions and traditional clothing; and jewellery and metal art. All of these creations are defined by the Inuktitut term sanaugait – things made by hand.
For more information about Nunavut or types of Nunavut arts and crafts.
nunavut arts database
currently, artists and retailers are registering for the program. Please come back this summer.
Or send e-mail to firstname.lastname@example.org
Senior Advisor, Arts and Traditional Economy
Department of Economic Development and Transportation
Phone: (867) 473-2633
Fax: (867) 473-2663
Nunavut Arts and Crafts Association (NACA)
Phone: (867) 979-7808 or toll free in Nunavut: 866-979-7808
Fax: (867) 979-6880
The Authentic Nunavut logo and the “Authentic Nunavut” slogan are registered trademarks owned by the Government of Nunavut.
Registered users of the Authentic Nunavut brand program, who have signed the Terms of Usage Agreement, may use the Authentic Nunavut logo and slogan according to the visual identity standard guidelines.
All materials contained on this site, including images, are subject to intellectual property rights and copyright unless otherwise noted. You require written consent from the Government of Nunavut or from the artist directly to copy or display any portion of the content.
All photographs on the Authentic Nunavut website are used by permission and with appropriate copyright payments to the artists.
All photographs used on the Nunavut Arts Database within personal biographies of the artists are owned by the artist.
All rights are reserved, and written permission is required for the re-use or re-purposing of any materials in any media, digital or otherwise.
welcome to the media page for the authentic nunavut brand.
We welcome inquires and interviews from media interested in profiling Nunavut arts and crafts, Nunavut artists and the Authentic Nunavut brand.
For more information, please contact the Senior Advisor, Art and Traditional Economy via email at email@example.com or by phone at (867) 473-2633.
All photographs of artworks in this site are displayed with copyright permission of the artists. Please contact the Nunavut Arts and Crafts Association (NACA) or the artist directly for permission if you are interested in using of any of these images.
Terms and Conditions
Please read these terms and conditions of web site use carefully before using the authenticnunavut.com website. By continuing to use the authenticnunavut.com website, you agree to comply with and be bound by all the terms and conditions set out below. We reserve the right, at our sole discretion, to modify these terms and conditions at any time, and such modifications shall be effective immediately upon posting of the modified terms and conditions. You agree to review the terms and conditions periodically to be aware of such modifications and your continued use of the authenticnunavut.com website shall be deemed your conclusive acceptance of the terms and conditions as modified from time to time.
The information provided on the authenticnunavut.com website and in the Nunavut Arts Database is for information and reference only and does not constitute and should not be construed as an endorsement or recommendation of any artist or gallery in Nunavut or elsewhere in the world. All information is subject to change without notice.
No Warranty or Representation
Neither the Government of Nunavut, its partners, suppliers, affiliates, nor any other party involved in creating, producing or delivering the information on this site is liable for any direct, indirect, incidental, special, consequential, punitive or other damages whatsoever, arising out of or in connection with your access to or use of this site including, but not limited to, business interruption and loss of use, data, information and profits (regardless of the form of action, including but not limited to contract, negligence or other tortious act). This limitation applies even if the Government of Nunavut has been advised of, or foresees, the possibility of any damages occurring. Without limiting the foregoing, everything on this site is provided to you as is without representation, warranty or condition of any kind, either express, implied, or statutory including, but not limited to, implied representations, warranties or conditions of merchantability, fitness for a particular purpose, durability, title, non-infringement of intellectual property rights, or inter-operability of products and services.
Content and Revisions
While the Government of Nunavut uses reasonable efforts to ensure all information on the authenticnunavut.com website is accurate and current, such accuracy and currency cannot be guaranteed and your reliance thereon is at your own risk. The Government of Nunavut disclaims any liability in negligence or otherwise for any loss or damage which may occur as a result of reliance on any of this material. All content, including these terms and conditions, is subject to change without notice.
Use Of Information
You agree not to use any information on this site or linked to this site in any claims, proceedings, suits or actions against the Government of Nunavut, its partners, suppliers or affiliates.
The content of the Nunavut Arts Database has not been independently verified by the Government of Nunavut and Government of Nunavut does not endorse or otherwise approve their contents. Your correspondence or dealings with, or participation in promotions of, artists on the site are solely between you and such artists. We will not be liable or responsible for any loss or damage of any sort incurred as the result of any such dealings or as the result of the database content.
You hereby authorize the Government of Nunavut to collect and retain all relevant information relating to your use of this site. You further authorize any third party to provide the Government of Nunavut with such information.
The Government of Nunavut assumes no responsibility or liability for any damages to, or viruses that may infect, your computer equipment or other property in connection with your access to or use of this site or your downloading of any data, text, images, files or other materials from the site
Rights of Indemnification
You agree to defend, indemnify and hold the Government of Nunavut, its partners, suppliers, affiliates and related companies harmless from any and all liabilities, costs and expenses, including reasonable legal fees, related to any violation of these terms and conditions by you, or in connection with your use of the site.
The Government of Nunavut's failure to insist upon or enforce strict performance of any provision of these terms and conditions shall not be construed as a waiver of any provision or rights contained in these terms and conditions.
The territorial laws of Nunavut and the federal laws of Canada that apply in Nunavut shall govern these terms and conditions. You irrevocably submit to the exclusive jurisdiction of and agree to be bound by the laws of these jurisdictions. If any part of this agreement is held to be unenforceable, the unenforceable part must be given effect to the greatest extent possible and the remainder will remain in full force and effect.
The Government of Nunavut considers the responsible use of personal information to be of vital importance. The Government of Nunavut is committed to respecting your privacy.
The information you provide for the database may include your name, home or business address, telephone number and/or email address and information about your art and/or art business. Personal information about you will only be collected when knowingly and voluntarily submitted. When the Government of Nunavut receives information about your session or about you, we may also use it for research or to improve our site and the services we offer you. Any information collected or provided will not be sold or rented. The public will have access to the information provided through a publicly accessible database.
The Government of Nunavut reserves the right to edit content deemed inappropriate.
No attempt will be made to identify users or their browsing activities except in the unlikely event of an investigation, where a law enforcement agency may exercise a warrant to inspect server logs. The statistics and log files may be preserved indefinitely and used at any time and in any way necessary to prevent security breaches and to ensure the integrity of the information supplied by the Government of Nunavut.
links to other sites
Links provided to other sites are for your convenience. These sites are independent from the Government of Nunavut and the Government of Nunavut does not endorse, control or make any representations, warranties or conditions concerning their contents or links. The Government of Nunavut has not reviewed all of the sites, downloads, plug-ins, features or advertisements linked to this site and are not responsible for the content or accuracy of any off-site pages or any other sites linked to this site (including without limitation sites linked through advertisements or through any search engines). The information contained in the links may be changed or updated at any time without notice. Linked sites may have their own terms and conditions that should be located and reviewed.
Government of Nunavut
Inuit Art Foundation
© Department of Economic Development and Transportation | Government of Nunavut